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Embrace Giant Spirit – Tourism NI’s new brand is launched

Embrace Giant Spirit – Tourism NI’s new brand is launched

Tourism NI and Tourism Ireland launched the new ‘Embrace A Giant Spirit’ brand at the World Travel Market trade show in London in early November 2019.

The new destination brand will be used to promote Northern Ireland on the island of Ireland and internationally, with the aim of increasing visitor numbers and ensuring economic impact across all regions.  Northern Ireland – Embrace a Giant Spirit will communicate a high quality experience to visitors that is recognisable as distinctively Northern Irish.

You can read more about the launch and the brand here 

More information about brand guidelines and media assets may be found here.

 

AGT Secretary